Types of Web Design Backgrounds, Their Pros and Cons

The background you choose can impact your website for the better or worse. Web design companies in NJ use a good background to show off the clients’ content and make their brands shine. A bad background only distracts from the message and creates clutter.

And with trends like video and color backgrounds emerging, it’s important to understand their strengths, weaknesses, and applications to find the right fit for your site. There are many kinds of website backgrounds, with these four being among the more popular:

• Video

• Image

• Illustration

• Solid Color

Video Backgrounds

Pros: Video content is a huge deal with its ability to attract viewers and keep them engaged. So it makes sense why many companies add a video background to their website to make it splash and hold the visitor’s attention. 

Cons: But SEO reseller services in India might want you to think twice before using a video backdrop. This is because video files are heavy and affect the loading speed and overall SEO badly. 

It doesn’t help that video backgrounds aren’t as popular as they were ten years ago. This is mainly because of the annoyance caused by them. Some websites play the audio, which can be surprising and embarrassing for a user. Or the video may take time to load, leaving a blank space on the page.

Applications: That being said, you shouldn’t dismiss video backgrounds outright. The fitness industry is still huge on this trend, probably because their products are all about getting their customers moving. Film websites and other kinds of websites with not much content to load are also used them.

Image Backgrounds

Pros: Images can make for visually striking backgrounds that effectively grab the visitor’s attention without the cumbersomeness of video backgrounds. 

Cons: That being said, you need to ensure that your image is original, of good quality, and relevant to your content. People ignore stock imagery, so bland and generic images are worthless.

 

Like with videos, images can also affect loading speed, so you want to go light on the file size to make things easier for SEO reseller services in India.

Applications: Unlike video backdrops, image backdrops are still popular, especially for homepages with minimal text. They especially work well with visual brands like in the interior design or fashion industry. It works well if you have real-life tangible products. It may not work so well for companies that struggle to get original images like a tech company.

Illustration Background

Pros: If you are looking for something even more forgiving than videos or images, then you should try illustrations. They are more lightweight than the other two and don’t impede your site’s loading speed as much. You can come up with unique and memorable illustrations instead of having to use stock images to convey your brand identity.

Cons: But creating illustrations requires even more skills than clicking good pictures or taking a video. You need good software and time. Or you can rely on professional web design companies in NJ if your budget allows it.

Applications: Illustration backdrops are trendy and work very well for abstract products and services. It’s why businesses involved in the tech or service industries use illustrations a lot.

Color Backgrounds

Pros: Color backdrops make it easier for users to focus on the content instead of distracting them with patterns, images, or movements like the other three. It helps your website load quickly and neatly.

Cons: Color backgrounds can look boring, especially if you get the palette wrong. Professional web design companies in NJ can help you find the right palette or look into

Applications: Color backdrops work with minimal, professional websites and content-heavy websites alike. They are perfect when you want a new website under a time and/or budget constraint.

It’s not unheard of for web design companies in NJ to create a backdrop that combines the above-mentioned categories. Such as using a solid color background with an illustration at the top. It’s best to choose one category and introduce small elements of the second to avoid making a mess.